We watched a videotape called Whale song Essay Example

We watched a videotape called Whale song Essay We watched a videotape called Whale song. It was about sea mammals behaviour, hunting and general information. While I watched I saw the dolphins creating patterns with their movements.The hunting and killing of the whales and dolphins was quite graphic and stirred many of our thoughts because it is such a controversial and terrible thing. It made me feel deeply sad.It was a good stimulus because it gave me plenty of ideas, all from different angles.Some of the class looked at a book called Whale Nation as another stimulus. I didnt because I had seen enough to be able to know about it.We then discussed in an off-text lesson the material and our initial thoughts and ideas.From watching the mammals swim through the ocean a lot of the class got movement as part of the final piece. We also spent the rest of lesson on a kabuki session for information. We taught those who didnt know how to do kabuki how to do it.Id done it before in a drama workshop. We all were 100% calm and silent. I fou nd it really relaxing and enjoyed it a lot.I felt I was quite good at it too because I used variety of levels and positions.I lay on my back and stretched out my feet. Our teacher said it looked like the whales tail and it did.I wish we could do kabuki every lesson to make us focused for work.RESPONSE PHASE 1:We had decided it was a good idea to come in for a full day to do the work on the Whale song.We began the lesson listening to different music in order to review them and sort out the best pieces to use. I found most of us wanted to go for sad, mournful songs. I felt most of the class had the whaling and death in mind.We picked:We then divided into 4 groups of 3 to develop our initial responses to the research.GROUP 1 = DAVID, LAURA D AND LAURENGROUP 2 = EMMA, DANIELLE AND LAURA B (ME)My contribution was the kabuki and kaleidoscope effects which I got from watching the whales slow movements and the patterns that the dolphins made, as though dancing. I also noticed the mournful s ounds of the whales.My group narrowed our ideas down to: -GROUP 3 = JAMIE, HAYLEY AND DANIGROUP 4 = KATY, HAYLEY AND LISARESPONSE PHASE 2:I found a pattern of ideas (whale products) ; (splitting of whale). We decided group 4s ideas werent practical, as they would involve us travelling on top of the sea and on top of the creatures below it. (We wouldnt be able to achieve those levels in the studio.)The groups joined and made 2 large groups of 6. My group brought together the kaleidoscope idea to show surface movements and the idea of the whale being split. We also wanted to do a mournful dance of other creatures.The other group wanted to base theirs around movement and different techniques of showing movement.I was looking forward to negotiating and extending the ideas. It was going to be interesting as we were going to end up with 2 final pieces for evaluation.We were also going to have an opportunity to direct our other classmates as they joined with our piece. For their piece they would direct us.DEVELOPMENT STAGE PHASE 1:For 30 minutes my group built a basic structure of events and a sequence, which we would later share with the rest of the class. I directed part of this.We started by Emma and me acting as directors. We explained to the class the idea being the kaleidoscope. Emma and I wanted to keep this in because it suited the video of the dolphins dancing through the water, like a mirrored image. We wanted to achieve this effect.One person in the centre led the movements, the centre 3 copied (mirroring) and the 2 behind the centre people copied them.We created a mirror image from centre outwards. I led the mirroring. It was quite confusing but eventually everyone got the hang of it and it worked well.We then went onto direct the class into 4 of us representing 2 whales.The tail person lay on their backs and lifted their legs up and down. The head person sat up and slammed their arms up and down as fins.I think this worked quite well. From an audiences p oint of view, it would have looked like a whales movements. I was a head and felt my role was quite effective; I tried to put everything into my arms and keep the rest of my body still.4 people were whales and 4 were fishermen. The 4 fishermen figured out a harpooning sequence. It was quite interesting.* David was the harpoonist* He swung back Katy and Lauren* They hit Lisa on the back* She jumped forward (as a harpoon) to kill the whale nearest the ship.* We then decided the whale would roll in towards the boat to show it beingpulled aboard. The 2 whales were symbolic of 1 whale but representing to ways of dying, so we see 2 sides of what could happen to the harpooned whale.* The other whale becomes distressed (me and Dani showed this by making our movements quite violent).* 4 dolphins, symbolically, pick up the whale (me and Dani were picked up.)* Cushion whales death* Spun slowly around, laid down to rest in peace.* Dolphins mourned death by doing a slow, graceful dance.This was my idea and I was really proud of it. It was really effective and actually created a calm, peaceful atmosphere.Lisa directed the other two groups piece. She placed four people in the middle (as whales) that then performed a slow choreographed kabuki. 1 person represented fins, 1 as the tail, 1 as the body and 1 as the blowhole. Then there was a group of 4 around them. I was one of that 4, a dolphin.We did fast movements in a counter rhythm to the whale. Me, Emma, Dani and Danielle made up the movements so they would look like dolphins jumping out of the surface of the water. We got our inspiration from the Whale song video.The other 4 stood at the corners of the group as the sea surrounding the creatures. They did wavy movements to look like rippling waves.I got confused because of the counter-rhythm and found it hard even though it was only a simple movement.Lisa then explained the concept of the fishing sequence. 6 of us role-played the fishermen on a boat. I was the lookout for t he whales. We put me on a block to make me higher than the others (like in a crows nest). We decided to sing sea shanties, the specific one we choose was Hoorah and up she rises. We sang the chorus repetitively and quickened the pace when I spotted the whale, played by the other 6 in the group, to build up tension. The whale then rolled to us to show wed captured it and we encircled it speeding up the song.First we walked then quickened our pace around the whale as though we were hawks circling our prey. We reached a pinnacle and in complicite we began to mime the cutting up of the whale. We then froze and, in turn, each fisherman turned and walked to the front to hold up a piece of card with a whale product on it and acted out an advertisement.I chose face cream, in particular LOreal, so I could say because your worth it in an American accent. The accent seemed to go down well with everyone else as it made them laugh. The whales then got up and became protesters and forced us back into a scared heap on the floor. I liked this piece because the beginning movements looked really effective. I also liked the way the whales became protestors and overcome the fishermen.DEVELOPMENT PHASE 2:We discussed phase 1 and sorted out any problems. We also added timed music. Sad music for death scenes, sonar for fishermen when theyre tracking the sea for whales. We didnt have too many problems.DEVELOPMENT PHASE 3:We rehearsed the kabuki to music that helped keep rhythm. We tidied up the whale rolling to the fishermen and altered how Dani and I were to be picked up to make it more comfortable and more effective.We also developed the mourning dance so it made a final tableau of Dani and I lying next to each other, to look like one and the dolphins around us with heads bowed. We performed it for evaluation. It went really well and the death scene was calm and had a quiet atmosphere. I liked this piece.In the other piece we re-organised the ending to make it more choreographed. Our song was more together and we knew when to start cutting the whale. We also added sonar for the fishermen searching for the whale.I, as lookout, spotted the whale and yelled out Thare she blows. This signalled us circling the whale. We also made protest/advertisement banners. We then performed it for evaluation. This also went well and I liked the movements at the beginning.EVALUTION:I really enjoyed the actual devising of my groups piece. I liked the mourning scene because of the calmness and sad atmosphere in the performance.I also liked the other groups piece. Especially the advertisement section because Ive always wanted to say because your worth it in an American accent. I thought the beginning with the movements looked really good.I didnt like the end of the second piece though because it was a bit boring. The 1st pieces ending was dramatic and you actually knew it was the ending.I think we could have worked on the kaleidoscope section in the 1st piece because it was confu sing and a bit messy. I think we should have made up an actual choreographed sequence so that everybody could have got used to the movements and be able to learn them instead of having to copy.I liked my performance in the 1st piece better than in the second piece because it involved me being a focus point so I felt more important in the piece. I felt I did more in the 1st piece (acting as the whale). In my mind, when I was playing the whale, I saw a graceful intelligent creature being brutally and inhumanly killed.I kept the actions as simple as possible because we wanted to keep the focus on the actual killing, as this was the important thing. As I was the head of the whale I kept my head up and slapped my arms on the floor in a rhythm to represent fins slapping the surface of the water.When the harpoon fired and was meant to have hit the whale I began to slightly thrash around and increased the speed of the slaps on the water. I tried to show how being harpooned had messed up the natural RHYTHM of the ocean. When Dani and I were picked up I kept still with my head down and was put on the floor where I lay down with Dani, dead. It was a simple role but it was important because it symbolised the whole of the pieces meaning, the way a whale should die, in the ocean with all the creatures. Not cut up out of its natural habitat.I kept my composure in the death scene, which was hard as it was quite uncomfortable being lifted up and I was in an awkward position throughout.I think everyone else worked well together and everybody was clearly focused. Everyones ideas flowed well and both the final pieces were quite polished off.In our lessons during the week we usually just manage to become focused and well be working hard and then the end of the lesson comes and its time to go. Yet, because we had the whole day everyone concentrated and didnt mess about. I also really enjoyed the day.EVALUATION CONTINUED:In the second piece the dolphins (Emma, Dani, Danielle and me) didnt keep in time and our pace was all wrong. I think this was because we were finding it hard as the whales were doing a counter rhythm to us and we couldnt keep in time with each other because we couldnt see one another.The whales had their part polished off though because as part of that groups development they had choreographed the sequence. So, they knew their sequence and didnt have to concentrate on the actual movements so they made it look graceful. I did like this sequence though because it looked quite effective because there was so much going on.Also, in the final part where we were advertisers of a product made from whales I think all of us could have made it better. I think we could have made it seem more like an advert as that was what it was supposed to be. I think we should have thought about what product we were selling and came up with an advert from T.V. that showed a similar product and try to act out that advert.I tried to do this as I picked a LOreal advert. For example somebody who picked lipstick could have tried to act out a Maybeline advert. It would have made the ending of a good piece more interesting.I generally preferred the 1st piece because of the atmosphere and symbolism. But, if I didnt have to pick and wed had more time I would have took the best parts from each piece and merged them together to make a really good final piece.I would have done it like this: -This would probably of been our next step if wed had time to do it.As my favourite I would pick the 1st piece because of the reasons I stated above. Also it was actually based around the whales movements and interaction with each other.It was also based around their world and environment, this is what I saw when I first saw the stimulus so it was exactly what I thought the piece should be about.The second piece was based around the products that the whales ended up as and the human world on whaling.

Free Essays on Psychopathic Serial Killers

Psychopathic Serial Killers Theodore R. Bundy He confessed to the brutal murders of 28 women, all of them young and good-looking. All were white, thin, single, wearing slacks at the time of disappearance, had hair that was long and parted in the middle and they all disappeared in the evening. He prowled for them in college campuses, sororities or state parks. He strangled them or broke their skulls with a crowbar, raped and sodomized them, sometimes with objects. A handsome and athletic man, he was very attractive and convincing for his victims. He was an honors student of psychology at the Washington University and was in love with nice women twice before becoming a psychopath. After being arrested and sentenced to prison due to the accusations of one of his victims who was able to escape his attack, he ran from prison twice and continued his killing spree, before being caught, sentenced to death and executed in the electric chair, in 1984. His total tally was probably more than 36. Jeffrey Dahmers The Milwaukee Cannibal A handsome and well-educated man, he was one of the worst serial killers in the history of the USA. A homosexual, he tortured and killed young boys, made sex with their bodies, dismembered them and collected several parts. He also cannibalized several of them. Twenty-one victims were his probable tallies. Declared insane, he was committed to several consecutive sentences of life imprisonment, but was killed shortly afterwards in the prison by two inmates. Albert Fish One of the most ghoulish and perverse of all serial killers of history, Fish was a frail-looking old man when he was arrested. He had a terrifying story to tell. A sado-masochist who had a bizarre behavior of self-flagellation and sticking needles in his body, as well as religious delusions, he declared: "I always had a desire to inflict pain on others and to have others inflict pain on me. I always seemed to enjoy everything that hurt.... Free Essays on Psychopathic Serial Killers Free Essays on Psychopathic Serial Killers Psychopathic Serial Killers Theodore R. Bundy He confessed to the brutal murders of 28 women, all of them young and good-looking. All were white, thin, single, wearing slacks at the time of disappearance, had hair that was long and parted in the middle and they all disappeared in the evening. He prowled for them in college campuses, sororities or state parks. He strangled them or broke their skulls with a crowbar, raped and sodomized them, sometimes with objects. A handsome and athletic man, he was very attractive and convincing for his victims. He was an honors student of psychology at the Washington University and was in love with nice women twice before becoming a psychopath. After being arrested and sentenced to prison due to the accusations of one of his victims who was able to escape his attack, he ran from prison twice and continued his killing spree, before being caught, sentenced to death and executed in the electric chair, in 1984. His total tally was probably more than 36. Jeffrey Dahmers The Milwaukee Cannibal A handsome and well-educated man, he was one of the worst serial killers in the history of the USA. A homosexual, he tortured and killed young boys, made sex with their bodies, dismembered them and collected several parts. He also cannibalized several of them. Twenty-one victims were his probable tallies. Declared insane, he was committed to several consecutive sentences of life imprisonment, but was killed shortly afterwards in the prison by two inmates. Albert Fish One of the most ghoulish and perverse of all serial killers of history, Fish was a frail-looking old man when he was arrested. He had a terrifying story to tell. A sado-masochist who had a bizarre behavior of self-flagellation and sticking needles in his body, as well as religious delusions, he declared: "I always had a desire to inflict pain on others and to have others inflict pain on me. I always seemed to enjoy everything that hurt....

INTERNATIONAL MARKETING REPORT FOR New Zealand Essay

INTERNATIONAL MARKETING REPORT FOR New Zealand - Essay Example 1. Annual Growth Rate in Country The annual growth rate of the nation itself is 1.3%(Central Intelligence Agency World Factbook 1). 2. Birth Growth Rate in Country Birth rates have remained steady and are currently contribute to an approximate growth rate of 1.0% per annum (New Zealand Statistical Database 1). 3. Fertility Growth Rate in Country As of statistics gathered, the fertility rate within the country stands at .04% (New Zealand Statistical Database 1) 2.1 children per female The average number of children per female member of the society works to 1.9 (Central Intelligence Agency World Factbook 1). 4. Net Migration Rate in Country The research notes that there are approximately 2.26 migrants per 1,000 individuals (Central Intelligence Agency World Factbook 1). E. Death Rate in Country Likewise, the current death rate within the country stands at 7.54 New Zealand Statistical Database 1). 1. Number of Deaths Per Thousand in Country In much the same way, the number of deaths per thousand individuals is 7.20 (Central Intelligence Agency World Factbook 1). 2. Infant Mortality Rate in Country Infant mortality comes in at at a low 5.59 (Central Intelligence Agency World Factbook 1). F. ... 2. Life Expectancy for Total Population of Country Life expectancy for total population was noted to equate to 80.7 (Central Intelligence Agency World Factbook 1). 3. Life Expectancy for Males in Country The average life expectancy for a male is currently 78.4 years of age (New Zealand Statistical Database 1). 4. Life Expectancy for Females in Country Similarly, and not surprisingly, the average life extinct for females is nominally higher at 82.4 years of age (New Zealand Statistical Database 1). G. Ethnic Groups in Country (actual number and population percentage) Major ethnic groups include: Caucasian, Maori, Asian, Pacific islanders (Central Intelligence Agency World Factbook 1). 1. Number of Ethnic Groups in Country There are currently 4 major ethnic groups represented within the country (Central Intelligence Agency World Factbook 1). 2. Name and Size of Ethnic Groups in Country With regards to the name and size of the ethnic groups, the following statistics helps to shed light on the percentage totals exhibited: 78% European 14.6% Maori 9.2% Asian 6.9% Pacific islanders (Central Intelligence Agency World Factbook 1). H. Religious Groups in Country (population) Of the total population in New Zealand, approximately 2,924,318 consider themselves to be religiously affiliated (New Zealand Statistical Database 1). 1. Number of Religious Groups in Country Of the main and measurable religious groups within the country, New Zealand currently recognizes the existence of 22 separate and distinct groups (Central Intelligence Agency World Factbook 1). 2. Names and Size of Religious Groups in Country Of these groups, the majority are affiliated as follows: Christianity – 53.6% Undeclared – 7.7% Hinduism 1.7% Buddhism 1.4%

Effects of e-Business on Project Mgt, Supply Chain Mgt, Retailing, Term Paper

Effects of e-Business on Project Mgt, Supply Chain Mgt, Retailing, Entertainment & Manufacturing - Term Paper Example On the other hand, technological advancement led by this globalisation strives to offer a sustainable competition advantage to gain upper hand position in the market. In this regard, e-commerce and e-business are the most significant technological boon for the entire business world. e-Business and e-commerce are linked together as Parazoglou commented that e-commerce is a form of e-business. E-commerce generally deals with buying and selling products through internet; whereas, e-business is â€Å"more generic term† and it encompasses entire business transactions like B2B, B2C, and B2G etc (Parazoglou, p.2). This paper will attempt to present effects of e-business on multiple areas of business including project management, supply chain, retailing, entertainment and manufacturing. The discussions mainly focus on pros and cons of e-business on the stated areas. 2. Effects of e-Business on Project management Project management is a set of activities aiming to achieve specific proj ect objective by proper â€Å"planning, scheduling and controlling† (Lewis, p.7). ... on technology (ICT) is an integral part e-business, through a number application multiple projects are conducted for achieving better accuracy within timeframe. The entire process of project management can be executed through a web based platform. 2.1. Advantages A web based project management backed by e-business are better in many ways that the traditional desktop of manual based systems. Dikbas and Scherer have identified a number of benefits of e-business for project management and these are listed below. It leads to improve the communication system in process of project management. It reduces the RFI (request for information) by enhancing the accessibility of necessary and relevant information. It is also helpful in shortening project’s overall life-cycle period. It enhances the ownership concept through high quality accountability and transparency. It helps to maintain records by proper documentation (Dikbas and Scherer, p.439). 2.2. Disadvantages Along with major advant ages, implantation of e-business also leads to developed certain challenges and drawbacks. It must be realised that use of technology have its certain weaknesses and hence, the web based project management backed by e-business also suffers from the same. Some of these weaknesses are stated below. The dependency of web connections like internet, intranet etc increased heavily and non-availability of such infrastructure are greater threat to success of a project. There are possibilities that due to issues in web- browsers, recurring payments increased. There are greater risks to loss of data due to failure of application due to technical errors. It also requires higher capital investment which becomes major weakness for small organisations. 3. Effects of e-Business on Supply chain management Govil

Greek Parthenon Architect Essay Example | Topics and Well Written Essays - 1500 words

Greek Parthenon Architect - Essay Example How the work is significant for the period in which it was created. It should be remembered that Greek religious society has anciently been controlled by gods. This magnificent construction was dedication to the Greek goddess Athena, and was completed in 438 BC. In those days, there was ancient believe that gods were to be offered sacred place. Again, it is prudent to consider that the development of the artifact was significant in emancipation of the Doric order. In this case, the Doric order is the magnificent facet of the building which in this case had flat pavements and with a base and vertical shafts. The nature of this building was used either for political or religious reasons (Mikalson, 44). In itself it was a symbol and facet of power. How the work perhaps challenges the conventions associated with the period. It is scholarly good to note that the Parthenon was a politically backed religious presentation. In this case, the Greek society held a powerful convention which had close similarities to this period. In light with this, attention is garnered towards realization of the Greek political nature alongside other effects. One of the prominent conventions of the time is Chronology. This classical Antiquity (c. 1200 – c. 800 BC), was geometric styles and proto-geometric designs applied in Architecture. This convention was substantial in the beginning of the Orientalizing influence which was initial stage of the end of dark ages. Based on this presumption, it is good to relate the Parthenon as an elucidator to the much common culture of modern artistic period. What are the main concerns of the artist/creator or architect? As analyzed in the above description, it is coherent to note that the architecture was more interested with elegance. The desire to retain the Doric order was substantive in improving the quality of the design. Firstly, it is imperative to consider that architecture was interested in attempting to establish the rules of harmony. The engineering concept focused in methods to change stones into cube in order to provide full support architrave load at the last column. This method was called the broader corner triglyph. However, it is prudent to understand this method was not satisfying in any event, engineers required to strengthen the corners more as this would withstand pressure. Therefore, in design, the architect was obliged to relate the two further corners together to form cohesion. What are some of the challenges the artist/creator or architect faced? It should be understood that engineering works attracted a significant challenge in relation to the aspect of suspension and comprehension. Firstly, in consideration that the building was done purely by stone block is a significance fact that attracted attention on the security of the building. Primarily, strengthening of the corners was a close consideration based on the fact that corners were to be classically oriented to provide solution about the chall enges of weather and time. To solve this architectural hiccup, the corners were terminated using Triglyph (Curlee, 21). Another significant challenge considered by architecture was the elevation. This was the subdivision of columns, entablature and crepidorma structures. Harmonizing these three considerations without technical aspects; for instance, cement always proved a technical hurdle for designers. In particular, the

Brand elements for managing fast food restaurant

Brand elements for managing fast food restaurant Brand Management is the method of applying activities to products, and brands which will help enhance and maintain brand equity. Brand management is a very big topic, out of it comes many roots and are called brand elements, such as brand equity, brand research, customer based brand equity model, designing the brand, brand loyalty, brand advertising, brand pricing and etc. A brand which is the logo, name, symbol, and slogan, is supervised by a brand manager. For example, nestle has many products such as tea, milk, and ice cream, each brand of these has a brand manager who is responsible for it. Brand can also be physical feeling such as packaging, physical appearance and guarantees, not just a name that pops up into a consumer mind (Aaker and Biel 1993:33) .In 1980s people started to realize that the weight of the company is measured by its brand, and not by its physical assets (Kapferer 2008:18), Brand success is measured by its ability to maintain in a good position in the market a nd never leave a customer mind. The five stages of brand cycle measures whether the brand is succeeding or not: (Benson ,2006) The brand definition. The awareness experience. The buying experience. The using and service experience. The membership experience. (Benson ,2006) In order to define the brand and how its perceived by customers there are certain components which will help brand management understand how the brands are defined by the consumer: Who: the primary and valuable target customer for the product or service. What: features, capabilities, and offerings that are being offered. Why: customer make use of the benefit provided by the brand. How: the approach makes use of delivering the promise. (Benson,2006) Brand management must be careful when setting brands in different countries, because, brands maybe viewed differently by people according to their cultures, beliefs, values, and traditions. All of these points should be taken into consideration carefully because they can lead to failure or success of the band. Brand managers should study carefully where they are trying to position their brand, and who are the consumers that are going to be targeted, so that any misunderstanding of the brand could be avoided. Here are examples of how brand names are perceived differently from country to another: In Spain Mitsubishi Pajero is an insulting word while in Arab countries its a normal word. So here there is a problem which needs brand managers to get involved inorder to settle this misunderstanding. McDonalds all around the world is in a red color, but there is a state in USA were they perceive the red color as violence, so in order to solve this problem, McDonalds changed their color in this state into blue. Literature Review Brand Equity First of all I will define what is brand equity which is the value and weight of the brand to the consumer and how they are loyal to it. Perception and feelings toward a product and its performance is represented by brands, so brands are not just symbols and names they are the fundamentals for a company to acquire a strong relationship with the consumer. (Kotler 2008:230). Building strong brands is very important inorder to have the ability to survive and succeed in the market and be able to compete with other strong brands, their is a process to follow which will assist in building a strong brand they are : Brand positioning Brand managers their mission is to try positioning their brand in the consumers mind. The positioning of the brand comes at three levels which are attributes, benefits, beliefs and values. Attributes are the weakest level to position a brand (Kotler 2008:231). These days most of the competitors are copying each other attributes, but the thing they are missing here is that consumers no longer interested in the attributes it self but they are interested in what will the attributes help them to acheive. Benefits are the out comes that the consumer will get when using a certain brand. Beliefs and values are related to emotions, its about how purchasing these products empowers its socially conscious customer (Kotler 2008:232). Brand Name Selection A well choosen brand name can give a push to a brands success, but to find a name which will help in the success is very difficult (Kotler 2008:232). To choose a brand name we should take these following points into consideration: Simplisity in pronouncing the brand name, memorizing, and recognizing it. (Kotler 2008:232) A brand name should be unique. Simplisity in transalating it to other languages and at the same time avoiding, the misunderstanding of the names in different countries. Expanding the brand name by, widning the activities of the company. Brand sponsorship Brand sponsorship is very important, because it creates a kind of attraction and spreads the brand world wide, sponsoship could be involved in many events: Matches Concerts Tv. Show program Football players kit Brand Development When companies are willing to develop their brands, Their are ways to do it: Line extension: it happens when companies would like to extend the existing brand names to new, colors, sizes, forms, flavors, and etc (Kotler 2008:237). Brand extensions: extending the brands that are avaible right now to new products in a new category (Kotler 2008:237). Customer Based Brand Equity Their are questions that should be asked, regarding howa create a strong brand? And what other ways we could use to build strong brands? The CBBE model approaches brand equity from the perspective of the consumer, whether the consumer is an individual or an organization. Understanding the needs and wants of consumer and organization, and being able to satisfy them is the heart of successful marketing (Keller2008:48). D:Folderspictures83888258_80b2635f61.jpg . (Haddad 2008:24) The Customer based brand Equity was designed to be: Comprehensive ( Haddad 2008: 22) Cohesive ( Haddad 2008:22) Up to date ( Haddad 2008:22) Actionable ( Haddad 2008:22) Identifying each part of the CBBE pyramid: Salience: the brand awareness measurement. (Keller 2008:60) Performance: are the products and service meeting the customer. (Keller 2008:65) Imagery: are the ways in which the brand meets the psychological and social need of the customer. (Keller 2008:65) Judgments: the evaluation and the opinion of the customer towards the brand. (Keller 2008:67) Feelings: the response and reaction of the brand towards the customer. ( Keller 2008:68) Resonance: The relationship that the customer feels with the brand. ( Keller 2008:72) Brand Research Brand research is used to identify the feeling of the consumers towards the brand, which customers purchase the product, what other brands are competing with your brand. The need to know about the present customers: Why they choose your brand? Are they going to repurchase it? How are they using the product? Where do your customers purchase the products? (Haddad 2008:11) The best way to describe the consumers is through the segmentation variables which are geographic (nations, countries, neighbors, city), demographic (education, age, sex, income), psychographic (The market is being divided based on the personality) (belch2009: 51), Behavioristic( the consumers are divided into groups according to their loyalties, buying of the product, and usage) (belch2009: 52 ). There are other methods used to make research: Qualitative research: exploring the areas where knowledge doesnt exist. ( Tench Yeomans 2009: 204) Advantages Disadvantages Identify unknown information It takes a lot of time Provide insight into motivation Requires large amount of money Quantitative research: The results are expressed in numbers. ( Tench Yeomans 2009: 204) Advantages Disadvantage Generate comparable results Could mislead to irrelevant directions Clients have a higher percentage of accepting it Cant go into deeper analysis Brand Advertising Brand advertising increases the recognition of the consumers towards the brand; its also the generator which helps the business to succeed. Most of the owners, who own businesses, think of the brand as a logo with color and a slogan. They dont understand the relation between the brand and the consumer. The brands that really succeed are the ones which have emotional relationship with the consumer. So successful brand advertising is about how to make the consumer reach the emotional relationship with the brand. Owners might feel that their brand is credible and trustworthy but this is not enough, because they cant think from their own perspective, trustworthiness should reach customers in order to achieve brand loyalty and a strong brand. (Long, 2009) Forms of brand advertising: Television. Radio. Print ads. Internet. Bill boards. Banners. Relating brand elements to McDonalds( restaurant) How does McDonalds build brand equity? Advertising, building relationship with consumers, building trust, good service, trying to make our products affordable as much as possible to everyone, participating in community activities and fund raising, all of these factors will improve our image and create a strong brand. How are you going to build a strong brand using the brand strategy decisions? Brand positioning comes in three levels as I mentioned above, attribute (McDonalds are not just concentrating on their food attributes because, there are many junk food businesses who produce same attributes). Benefits (are what McDonalds concentrating on, they care about their food taste, freshness, place neatness and cleanness, and the satisfaction of customers after finishing their meal). Beliefs and values (in Egypt McDonalds dont offer pork meat because its against people values and beliefs). Brand name selection McDonalds is an easy name which could be memorized its very simple and kind of funny, this brand name differs from other fast food brand names, because McDonalds is trying to be different than other brand names, by sending message to consumers which is. Consumers can eat all they want, but they can have healthy life by controlling their food. Brand sponsorship McDonalds sponsors football teams, world cup 2010, it concentrates more on athletic activities and events so that they can create a healthy brand image. Brand development McDonalds are always trying to develop their products by having the best taste and reasonable price, developing their service by having the fastest home delivery service in Egypt. Developing their ads by making it more funnier and simple. How can McDonalds create successful customer based brand equity (CBBE?) Salience: consumers perceived McDonalds 43% best, 43% not bad, 14% bad. Performance: McDonalds target all consumer ages, and they also target class A, B, and C. Sandwiches prices The service in McDonalds is very fast in different ways, its the fastest delivery in Egypt, fastest problem response, and one of the best employee customer relationship. The style and design of the place is very clean, neat, and makes you happy and comfortable while sitting inside. Imagery McDonalds in Egypt started 15 years ago, and established 60 restaurants till now. McDonalds offer their products according to consumers values, beliefs, and cultures. For example in Ramadan, McDonalds offer iftar menu for people who are fasting. In Christmas they offer siyamy menu which is fillet fish. There are obstacles which are being faced trying to adopt another countries food, in Thailand McDonalds offer shrimps sandwiches because its their traditional food over there, you cant make consumers in Egypt adopt seafood sandwiches from McDonalds because its not their traditional food over here. Feelings McDonalds are doing their best to provide excitement and fun for their customers, McDonalds TV. Ads are very funny, during the half time of the matches; TV ads appear so viewers are encouraged to buy meals while they are watching the match. If there is a big match between Egypt and another country McDonalds designs the place with Egyptian flags, and they have artists for people who would like to draw on their faces. Judgments according to what we have mentioned above, customers are happy because we try to meet their need in every possible way, and solve any problem they face with our food or place. McDonalds Is a credible brand because its a very strong competitor all over the world, its the second best competitor in fast food businesses after KFC. Resonance There is a strong relationship with the employees and the customers, employees are always friendly and smiling to customers so that they can make them feel welcome, and they always try to make them comfortable as much as they can. How is Qualitative research being used? Qualitative research is being used to know how consumers see our products (tastes, freshness, new products, and etc.) Service (delivery service, employees relation, and place.) How is quantitative research being used? It provides assistance to know the quantity of combos needed to be increased daily, weekly, and monthly. It also identify what type of products are consumer demanding, the sandwich double big tasty was created using the quantitative research. How do use Advertising to strengthen McDonalds brand? McDonalds advertise mostly on television using simple and funny ads which will attract customers to buy their products. They used to advertise on radio too. McDonalds uses FP7 which is the advertising agency to help them, FP7 is working with McDonalds since 15 years ago, they helped them create the delivery TV ad, and other comedy ads. Off course McDonalds sponsors Egyptian football teams such as: Ghazl el mahala El gaish El masry All of this will help improve the advertising.

Macbeth: Contrasts Of Nature :: essays research papers

Macbeth: Contrasts of Nature Georganne Hampton In the play, Macbeth, Shakespeare uses contrasts of nature in various ways. He consistently shows us that Macbeth and his wife's actions go against nature. The first lines of the play are a condensed version of the unnaturalness of things to come. "In thunder, lightning or in rain?" ( I, i, 2). In nature, thunder, lightening and rain occur together, but Shakespeare's use of the word "or" infers the unnatural occurrence of one without the others. "When battles lost and won" ( I, i, 4), is also not a natural occurrence. Battles are either lost or won. Shakespeare is implying the future opposites of nature in the forthcoming play. "Fair is foul, and foul is fair" (I, i, 11), further shows the use of inversions and paradoxs in nature that Shakespeare will use throughout the play. One of the main controversies of nature for the reader is that in spite of Macbeth's evil deeds, we still find him likeable. We see him in the same way that the King does when he welcomes him by saying, "O valiant cousin! Worthy gentleman" (I, ii, 24). We perceive him as valiant, because he is afraid of sacrificing his humanity. "My thought, whose murder yet is but fantasticle. / Shakes so my single state of man that function / Is smothered in surmise and nothing is / But what is not" (I, iii, 139-41). Macbeth has doubts about the predictions of the witches. He knows that it could be a trick and his misgivings make him seem to be a better person. Another thing that makes Macbeth likeable to the reader is the contrast with his wife. It is clear from her beginning that she is evil. She has reservations about Macbeth not being evil enough. "Yet do I fear thy nature" (I, V, 14). She fears he is too good to do the kind of evil deeds that she is planning. After Macbeth murders the King, he realizes the extent of evil that he has committed, but also realizes that the deed is done and there is nothing that he can do to rectify it. "As they had seen me with these hangman's hands / List'ning their fear. I could not say ‘Amen!' / When they did say ‘God bless us!'" (II, ii, 27-29). The fact that Macbeth is very troubled, and continues his tirade, "Will all great Neptune's ocean wash this blood / Clean from my hand? No, this my hand will rather / the multitudinous seas incarnadine, / Making the green one red" (II, ii, 59-62), evokes compassion for him from the Macbeth: Contrasts Of Nature :: essays research papers Macbeth: Contrasts of Nature Georganne Hampton In the play, Macbeth, Shakespeare uses contrasts of nature in various ways. He consistently shows us that Macbeth and his wife's actions go against nature. The first lines of the play are a condensed version of the unnaturalness of things to come. "In thunder, lightning or in rain?" ( I, i, 2). In nature, thunder, lightening and rain occur together, but Shakespeare's use of the word "or" infers the unnatural occurrence of one without the others. "When battles lost and won" ( I, i, 4), is also not a natural occurrence. Battles are either lost or won. Shakespeare is implying the future opposites of nature in the forthcoming play. "Fair is foul, and foul is fair" (I, i, 11), further shows the use of inversions and paradoxs in nature that Shakespeare will use throughout the play. One of the main controversies of nature for the reader is that in spite of Macbeth's evil deeds, we still find him likeable. We see him in the same way that the King does when he welcomes him by saying, "O valiant cousin! Worthy gentleman" (I, ii, 24). We perceive him as valiant, because he is afraid of sacrificing his humanity. "My thought, whose murder yet is but fantasticle. / Shakes so my single state of man that function / Is smothered in surmise and nothing is / But what is not" (I, iii, 139-41). Macbeth has doubts about the predictions of the witches. He knows that it could be a trick and his misgivings make him seem to be a better person. Another thing that makes Macbeth likeable to the reader is the contrast with his wife. It is clear from her beginning that she is evil. She has reservations about Macbeth not being evil enough. "Yet do I fear thy nature" (I, V, 14). She fears he is too good to do the kind of evil deeds that she is planning. After Macbeth murders the King, he realizes the extent of evil that he has committed, but also realizes that the deed is done and there is nothing that he can do to rectify it. "As they had seen me with these hangman's hands / List'ning their fear. I could not say ‘Amen!' / When they did say ‘God bless us!'" (II, ii, 27-29). The fact that Macbeth is very troubled, and continues his tirade, "Will all great Neptune's ocean wash this blood / Clean from my hand? No, this my hand will rather / the multitudinous seas incarnadine, / Making the green one red" (II, ii, 59-62), evokes compassion for him from the

Computer Dynamics

I. Computer Dynamics Computer Dynamics is a microcomputer software development company that has a 300-computer network. The company is located in three adjacent five-story buildings in an office park, with about 100 computers in each building. The current network is a poorly designed mix of Ethernet and token ring (Ethernet in two buildings and token ring in the other). The networks in all three buildings are heavily overloaded, and the company anticipates significant growth in network traffic. There is currently no network connection among the buildings, but this is one objective in building the new network.Describe the network you would recommend and how it would be configured with the goal of building a new network that will support the company’s needs for the next 3 years with few additional investments. Be sure to include the devices and type of network circuits you would use. You will need to make some assumptions, so be sure to document your assumptions and explain why you have designed the network in this way. Assumptions: The two buildings with Ethernet are wired with at least Cat5e cabling and all wiring is run back to a central closet on each floor to a data switch.To connect the floors in the building a fiber cable is run between the closets to connect them to each other, a chassis based switch with a router module installed, and the local service providers WAN. Rewire the building that has Token Ring to at least Cat5e cabling, Token Ring will not be able to withstand the network load or the anticipated network traffic growth. Install a chassis based switch with router modules installed and fiber ports to connect this building to the newly designed backbone.Chassis switches are robust and scalable; they will survive the demands of the network for the next 3 years. Connect the three building via the chassis switches using fiber from building to building and a dedicated point to point circuit to the service provider’s WAN. This will allo w the three buildings to share resources across the network, communicate with each other through the network, and share applications across the network. Install a DHCP server to issue IP addresses to the computers on the company’s networks so they will recognize that they are a part of the same network.

The Tale of Kieu by Nguyen Du

The Tale of Kieu by Nguyen Du The Tale of Kieu is one of the first Vietnamese books that made me understand the relationship between Vietnamese and Chinese culture. There are several characters in the poem, from whom we can get the main ideas of the author, and set off the image of young Kieu. Through images of the minor characters, the author reveals the essence of the philosophical notion â€Å"virtue† and its peculiarity in Eastern culture, the role it played in the destiny of the poet himself.Advertising We will write a custom essay sample on The Tale of Kieu by Nguyen Du specifically for you for only $16.05 $11/page Learn More The Tale of Kieu is a moral verse. I say this because Kieu and other characters go through what they go through by fate; a situation they have no control over. There are instances through which immorality is illustrated, but beyond this curtain, there are great moral lessons . We are told of Kieu, â€Å"Alive she played the wife to all the world† (Du, 7) .As such the mere presentation of Kieu in a brothel can send the signal that the verse is immoral. But this should not be the motivation for such a harsh conclusion. Virtue The kind of restoration that we eventually encounter points to the fact that this tale is seriously mirrored towards advancing the nature of virtue. This is seen from the inner thoughts of the minor characters. Though Thuc got Kieu through a brothel, he had a yearning of once getting a partner with whom they could marry and finally start a serious family. â€Å"†¦this harlot, after all, knows right from wrong†¦Ã¢â‚¬  (Du, 75).Theirs was a relationship which quickly moved from a casual one to a morally acceptable one. Scholar Ma played a tragic role in the destiny of young girl. In the eastern culture the beauty of tragedy if considered deeper, purer, and truer than the beauty of happiness. From the book we may know if Scholar Ma was not the main cause for Kieu to become a prostitute. Kieuâ₠¬â„¢s renunciation would not be so prominent. Scholar Ma destroyed her personal happiness, but by doing this, her character became more immoral. The very same situation became classic from the point of view of Chinese and Vietnamese literature. Virtue of Kieu was impossible without Scholar Ma. Scholar Ma is an original element of fate and at the same time, an ordinary representative of his social group. Strength and Weakness Thuc’s image includes several issues such as the question of strength and weakness. In fact, paternity plays a great role in the story; Thuc just could not not follow his father because it was impossible from the point of view of Eastern philosophy. Father’s image personifies the idea of social, moral and virtuous responsibilities. For Kieu and Thuc, this fact was the universal truth; still the girl was stronger than her lover and she took responsibility and decided to face the judge. Thuc could not fulfill his obligation to his wife and to Kieu. W hen the judge took pity and ordered their marriage, Thuc was afraid of his first wife and did not reveal his relationships with the girl. Kieu saved faces even in shameful situations, while Thuc fell sacrifice to his passions and weaknesses. Kieu is strong, even in the hours of hardships. Thuc is influenced by her strength when he helps her escape the temple and the threat which his wife corresponds. We are told â€Å"†¦known as Miss Hoan, she wore a great name†¦.† (Du, 79)Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More True virtue serves as an example for others and strengthens them. Virtue plays out in the tale from what Miss Hoan goes through. Though Thuc leaves her and marries Kien, we can easily see how she practically stands her ground as first wife. Through Thuc we see the reflection of squander and plunder as compared to what actually befell Vietnam his torically (Du, 164). Thuc being a thrift spender, â€Å"squandered money with both hands†. Vietnam as a country got squandered by invaders who affected almost every aspect of the country. Though The Tale of Kieu portrays characters as seen, going deeper one sees an embodiment of what ails the society. There are several competing forces and these determine the way things work out. The character, in essence, presents to us how destiny is equally determined by fate.Kim Trong’s ordeal was separation with Kieu, and even reunion of lovers was not so happy. It happened because they were engaged, but their relationships were not full. Of love and friendship they fulfilled both claims – They shared no bed but joys of lute and verse . Their wishes all came true since fate so willed, And of two lovers marriage made two friends. (Du, 165)Advertising We will write a custom essay sample on The Tale of Kieu by Nguyen Du specifically for you for only $16.05 $11/page Learn More Their mutual life is ordeal for Kieu. At the end of life, a human’s soul seeks for truth. Kieu becomes a nun and does not want to defile Kim Throng’s ordeal. She proves that true virtue is renunciation. Conclusion Through the images of the minor characters, the author reveals the essence of virtue and its role in the destiny of people. From what befalls the characters, we can finally see the kind of moral conscience that drives humanity being advanced in the tale. There are several issues which we see getting resolved through reconciliation and reunions. By all these one can only conclude that the characters, through the turmoil that they go through, serve as a medium through which the trouble that humanity goes through in search of virtue is reflected. Kim for instance seeks Kieu’s love for a long time, but Kieu’s refusal to give in quickly initially is motivated by the fear if soiling Kim’s stature. Her sticking to the p reservation of chastity only goes further to reflect the inner yearning for virtue. In essence The Tale of Kieu is a moral verse. Du, Nguyen.  The Tale of Kieu. New Haven: Yale University Press, 1983.

Progressive versus Traditional Methods of Education.

Progressive versus Traditional Methods of Education. Free Online Research Papers The best way to teach children is to let them discover what they love and then help them learn about it. Harry S Truman (from Education Ideology, Winter 2000 issue on progressive education). I believe the problem of progressive methods of education has become one of the most provocative and controversial issues not only in Europe, but in the majority of countries all over the world. Despite that nowadays the education is termed to be â€Å"child-centered† and is eager to meet innovations both in methods of teaching and in the philosophy of contemporary school, there are individuals who ,according to their conservative views on the problem ,are stick to the point that traditional system of education is far superior to the new, progressive one. What is progressive education? During most of the twentieth century, the term progressive education has been used to describe ideas and practices that aim to make schools more effective institutions of a democratic society. In a progressive educational environment, each child is honored and celebrated and the teacher-learner relationship is considered to be extremely important. Progressive education is characterized by a whole-child orientation: cognitive, social, and emotional development of each student are considered the key to students’ educational growth. It seems to me it gives an opportunity to construct their own learning, build their own understanding, and integrate skills, information, and concepts. In progressive education, ethics and morality are explicit parts of a curriculum. The learning atmosphere is characterized by low anxiety and high challenge: students are met where they are and moved towards who they are to be. How does traditional education differ from progressive education? In my mind the main difference between these two educational systems is that traditional education is teacher-centered where the teacher-learner relationship is irrelevant. Each child is treated in the same way and students are assumed to be equally ready to learn the prescribed content. Besides, individual differences are ignored. What is more, students are grouped by their abilities and achievements and learning is prescribed by standardized measures of evaluation. In a traditional educational environment, students compete against each other ;they have few choices of what classes to take and even fewer choices to demonstrate their mastery in a given class. In addition , a general approach to the process of education is different. The supporters of progressive methods want to stick as much as possible to a natural model of teaching. They want to avoid anything they perceive to be artificial, anything imposed on the child. Students should learn as naturally as possible. This means fewer rules, more â€Å"hands-on† experience, less explicit instruction, more learning by inference and discovery in a real-world environment. Students should work at their own pace, and shouldnt be subjected to tests. If to speak about me, I should say I support progressive education. To my mind it has far more opportunities to bring up an all-round personality. As far as I know in 1999 in several schools in Minsk about 500 children were given great autonomy within flexible curricula. In the most extreme schools of this experimental group there were no teachers at all; adults simply acted as facilitators or guides for childrens explorations. After four years in experimental schools these students were compared with a control group of 500 students from conventional schools. By all measures grades, knowledge,honors, leadership, and attitude the experimental students were superior. What I like most about progressive education is that each child is treated as an artist in his or her own way. The job of a good teacher is to find and encourage childrens interests and passions, and then lead them to the necessary craft. The child who is enchanted by the moon will learn the necessary mathematics and physics to become an astronaut. The aspiring journalist with passionate interests and curiosity will learn the craft in order to inform the world. The violinist with Bach in her gut will work endless hours to bring the phrase to life. A child who loves stories and ideas will lust for reading. A child with deep affection for animals and the outdoors will devour ecology, geology, and biology. Many teachers in progressive schools understand this and do it every day. Why not follow them? Research Papers on Progressive versus Traditional Methods of Education.Standardized TestingInfluences of Socio-Economic Status of Married MalesQuebec and CanadaResearch Process Part OneThree Concepts of PsychodynamicHip-Hop is ArtComparison: Letter from Birmingham and CritoGenetic EngineeringRelationship between Media Coverage and Social and19 Century Society: A Deeply Divided Era

Islamic Fasting and Christian Season of Lent Essay

Islamic Fasting and Christian Season of Lent - Essay Example This paper provides a detailed summary of the Christian Lenten season compared to Islam's fasting season. The two religions exhibit similarities and differences in various ways and pose different impacts on the respective religions. Ash Wednesday is the first day that Christians use to mark the period in western Christianity. The main purpose of Ash Wednesday is to remind us that lent is present, and we need to make an effort to acquire a close relationship to God through repenting. This is realization that God truly loves us because he died for us. The cross of ashes on one's forehead represents that Jesus does forgive all sins. Ash Wednesday is also a reminder that all people need God’s help, and it is a symbol that Jesus will help us (Allen 9). The period of Lent begins forty days before Easter and culminates in Easter Sunday. The Sundays are not inclusive in the forty days since God intended them for resting. Christians observe this period of Easter by fasting and repentin g their sins. The church has set this period aside to give Christians a chance to reflect on the sacrifice, life, suffering, death, and resurrection of Christ. Roman Catholics, Anglican, Presbyterian, Lutheran, and Methodist comprise the churches that observe Lent. The Churches of Eastern Orthodox observe the Great Lent during the 40 days that precede Palm Sunday. Their practice of fasting continues during the holy week of Orthodox Easter. The Orthodox churches do not observe Ash Wednesday and their Lent season begins on Clean Monday (Allen 15). During this period, the Christians have an obligation to give up things they do regularly or make themselves righteous by praying frequently and doing meritorious deeds. Giving up meat is a sacrifice that Christians exercise. Fasting should enable Christians to become better people by sacrificing themselves for the benefit of other people. Giving up meats on Fridays is a form of sacrifice that represents the death, suffering, and sacrifice t hat Jesus went through during the time of his persecution (Allen 39). The Stations of the Cross’ are a significant part that Catholics partake in during the Lenten season. This is the practice that commemorates the journey of the death of Jesus. The stages presents all events that took place before the soldiers nailed Jesus to the cross. The steps remind us of the amount of suffering that Jesus endured. The priest reads the fourteen parts or other individuals act them. The Lent season provides us with renewal of hope. It encourages us during hardships and tragic experiences (Allen 51). Lent is a fulfilling season for Catholics since it a person’s relationship with God closer. People consider Lent to be a source of warming in their lives. This is because it is during this period that the relationship between one and God strengthens. The critical part of lent and the basis of the Lenten season is the intrinsic feeling inside a person. This feeling makes one feel scrupulo us about doing an admirable deed. It teaches people to help other without expecting anything in return (Allen 77). The best part of Lenten season is that it enables us to draw closer to God through temporary sacrifice that we make. It gives Christians a chance to balance between cutting themselves off marvellous things and fasting. This season gives us hope that God will guide us during hardships and tragedies. We attain hope of guidance from God through the fact that Jesus resurrected and thus conquered death. The same way, God will assist us conquer tragedies and hardships. The worst part of the Lenten season is that it interferes with ones day to day life activities. People accidentally

DNR Surgical Patients Essay Example | Topics and Well Written Essays - 500 words

DNR Surgical Patients - Essay Example It also discusses the legal and moral implications of anesthesia practice and how these implications eventually affect the decision-making process of both the patient and the attending medical health care team. I can apply the information in this article to my clinical practice because I can use the results revealed by this study in considering options for DNR patients. In my anesthesia practice, I can be more prudent of patient’s needs and of their choices. I would be more interested in explaining to them the different ways in which a DNR order may be carried out. I can apply this information into my practice by becoming more conscious of the options that I explain to patients. Each choice may be different for every patient, and as such, I should treat them as individuals. Even when patients share similar ailments, they may not always make the same choices. Therefore, it is important, as a medical health professional, for me to treat each patient based on his individual circumstances and on the individual choices he is making. I can also apply the information from this article to my clinical practice in the sense that I now have the opportunity to become more patient-centered and m ore evidence-based. In the current medical practice where there are so many available treatments for patients, this article will help emphasize rational and client-centered approaches to treatment. I have learned from this article that it is important for me to note that policies which automatically suspend DNR orders may not always adequately address a patient’s right to self-determination. In these instances, therefore, it is important for me to encourage preoperative review with my patients and with the other members of the health care team. By reviewing the options with the patients, it may be possible for these patients to opt for medical interventions which will make their lives comfortable. I have also learned that my viewpoint as a medical health