Brand elements for managing fast food restaurant

Brand elements for managing fast food restaurant Brand Management is the method of applying activities to products, and brands which will help enhance and maintain brand equity. Brand management is a very big topic, out of it comes many roots and are called brand elements, such as brand equity, brand research, customer based brand equity model, designing the brand, brand loyalty, brand advertising, brand pricing and etc. A brand which is the logo, name, symbol, and slogan, is supervised by a brand manager. For example, nestle has many products such as tea, milk, and ice cream, each brand of these has a brand manager who is responsible for it. Brand can also be physical feeling such as packaging, physical appearance and guarantees, not just a name that pops up into a consumer mind (Aaker and Biel 1993:33) .In 1980s people started to realize that the weight of the company is measured by its brand, and not by its physical assets (Kapferer 2008:18), Brand success is measured by its ability to maintain in a good position in the market a nd never leave a customer mind. The five stages of brand cycle measures whether the brand is succeeding or not: (Benson ,2006) The brand definition. The awareness experience. The buying experience. The using and service experience. The membership experience. (Benson ,2006) In order to define the brand and how its perceived by customers there are certain components which will help brand management understand how the brands are defined by the consumer: Who: the primary and valuable target customer for the product or service. What: features, capabilities, and offerings that are being offered. Why: customer make use of the benefit provided by the brand. How: the approach makes use of delivering the promise. (Benson,2006) Brand management must be careful when setting brands in different countries, because, brands maybe viewed differently by people according to their cultures, beliefs, values, and traditions. All of these points should be taken into consideration carefully because they can lead to failure or success of the band. Brand managers should study carefully where they are trying to position their brand, and who are the consumers that are going to be targeted, so that any misunderstanding of the brand could be avoided. Here are examples of how brand names are perceived differently from country to another: In Spain Mitsubishi Pajero is an insulting word while in Arab countries its a normal word. So here there is a problem which needs brand managers to get involved inorder to settle this misunderstanding. McDonalds all around the world is in a red color, but there is a state in USA were they perceive the red color as violence, so in order to solve this problem, McDonalds changed their color in this state into blue. Literature Review Brand Equity First of all I will define what is brand equity which is the value and weight of the brand to the consumer and how they are loyal to it. Perception and feelings toward a product and its performance is represented by brands, so brands are not just symbols and names they are the fundamentals for a company to acquire a strong relationship with the consumer. (Kotler 2008:230). Building strong brands is very important inorder to have the ability to survive and succeed in the market and be able to compete with other strong brands, their is a process to follow which will assist in building a strong brand they are : Brand positioning Brand managers their mission is to try positioning their brand in the consumers mind. The positioning of the brand comes at three levels which are attributes, benefits, beliefs and values. Attributes are the weakest level to position a brand (Kotler 2008:231). These days most of the competitors are copying each other attributes, but the thing they are missing here is that consumers no longer interested in the attributes it self but they are interested in what will the attributes help them to acheive. Benefits are the out comes that the consumer will get when using a certain brand. Beliefs and values are related to emotions, its about how purchasing these products empowers its socially conscious customer (Kotler 2008:232). Brand Name Selection A well choosen brand name can give a push to a brands success, but to find a name which will help in the success is very difficult (Kotler 2008:232). To choose a brand name we should take these following points into consideration: Simplisity in pronouncing the brand name, memorizing, and recognizing it. (Kotler 2008:232) A brand name should be unique. Simplisity in transalating it to other languages and at the same time avoiding, the misunderstanding of the names in different countries. Expanding the brand name by, widning the activities of the company. Brand sponsorship Brand sponsorship is very important, because it creates a kind of attraction and spreads the brand world wide, sponsoship could be involved in many events: Matches Concerts Tv. Show program Football players kit Brand Development When companies are willing to develop their brands, Their are ways to do it: Line extension: it happens when companies would like to extend the existing brand names to new, colors, sizes, forms, flavors, and etc (Kotler 2008:237). Brand extensions: extending the brands that are avaible right now to new products in a new category (Kotler 2008:237). Customer Based Brand Equity Their are questions that should be asked, regarding howa create a strong brand? And what other ways we could use to build strong brands? The CBBE model approaches brand equity from the perspective of the consumer, whether the consumer is an individual or an organization. Understanding the needs and wants of consumer and organization, and being able to satisfy them is the heart of successful marketing (Keller2008:48). D:Folderspictures83888258_80b2635f61.jpg . (Haddad 2008:24) The Customer based brand Equity was designed to be: Comprehensive ( Haddad 2008: 22) Cohesive ( Haddad 2008:22) Up to date ( Haddad 2008:22) Actionable ( Haddad 2008:22) Identifying each part of the CBBE pyramid: Salience: the brand awareness measurement. (Keller 2008:60) Performance: are the products and service meeting the customer. (Keller 2008:65) Imagery: are the ways in which the brand meets the psychological and social need of the customer. (Keller 2008:65) Judgments: the evaluation and the opinion of the customer towards the brand. (Keller 2008:67) Feelings: the response and reaction of the brand towards the customer. ( Keller 2008:68) Resonance: The relationship that the customer feels with the brand. ( Keller 2008:72) Brand Research Brand research is used to identify the feeling of the consumers towards the brand, which customers purchase the product, what other brands are competing with your brand. The need to know about the present customers: Why they choose your brand? Are they going to repurchase it? How are they using the product? Where do your customers purchase the products? (Haddad 2008:11) The best way to describe the consumers is through the segmentation variables which are geographic (nations, countries, neighbors, city), demographic (education, age, sex, income), psychographic (The market is being divided based on the personality) (belch2009: 51), Behavioristic( the consumers are divided into groups according to their loyalties, buying of the product, and usage) (belch2009: 52 ). There are other methods used to make research: Qualitative research: exploring the areas where knowledge doesnt exist. ( Tench Yeomans 2009: 204) Advantages Disadvantages Identify unknown information It takes a lot of time Provide insight into motivation Requires large amount of money Quantitative research: The results are expressed in numbers. ( Tench Yeomans 2009: 204) Advantages Disadvantage Generate comparable results Could mislead to irrelevant directions Clients have a higher percentage of accepting it Cant go into deeper analysis Brand Advertising Brand advertising increases the recognition of the consumers towards the brand; its also the generator which helps the business to succeed. Most of the owners, who own businesses, think of the brand as a logo with color and a slogan. They dont understand the relation between the brand and the consumer. The brands that really succeed are the ones which have emotional relationship with the consumer. So successful brand advertising is about how to make the consumer reach the emotional relationship with the brand. Owners might feel that their brand is credible and trustworthy but this is not enough, because they cant think from their own perspective, trustworthiness should reach customers in order to achieve brand loyalty and a strong brand. (Long, 2009) Forms of brand advertising: Television. Radio. Print ads. Internet. Bill boards. Banners. Relating brand elements to McDonalds( restaurant) How does McDonalds build brand equity? Advertising, building relationship with consumers, building trust, good service, trying to make our products affordable as much as possible to everyone, participating in community activities and fund raising, all of these factors will improve our image and create a strong brand. How are you going to build a strong brand using the brand strategy decisions? Brand positioning comes in three levels as I mentioned above, attribute (McDonalds are not just concentrating on their food attributes because, there are many junk food businesses who produce same attributes). Benefits (are what McDonalds concentrating on, they care about their food taste, freshness, place neatness and cleanness, and the satisfaction of customers after finishing their meal). Beliefs and values (in Egypt McDonalds dont offer pork meat because its against people values and beliefs). Brand name selection McDonalds is an easy name which could be memorized its very simple and kind of funny, this brand name differs from other fast food brand names, because McDonalds is trying to be different than other brand names, by sending message to consumers which is. Consumers can eat all they want, but they can have healthy life by controlling their food. Brand sponsorship McDonalds sponsors football teams, world cup 2010, it concentrates more on athletic activities and events so that they can create a healthy brand image. Brand development McDonalds are always trying to develop their products by having the best taste and reasonable price, developing their service by having the fastest home delivery service in Egypt. Developing their ads by making it more funnier and simple. How can McDonalds create successful customer based brand equity (CBBE?) Salience: consumers perceived McDonalds 43% best, 43% not bad, 14% bad. Performance: McDonalds target all consumer ages, and they also target class A, B, and C. Sandwiches prices The service in McDonalds is very fast in different ways, its the fastest delivery in Egypt, fastest problem response, and one of the best employee customer relationship. The style and design of the place is very clean, neat, and makes you happy and comfortable while sitting inside. Imagery McDonalds in Egypt started 15 years ago, and established 60 restaurants till now. McDonalds offer their products according to consumers values, beliefs, and cultures. For example in Ramadan, McDonalds offer iftar menu for people who are fasting. In Christmas they offer siyamy menu which is fillet fish. There are obstacles which are being faced trying to adopt another countries food, in Thailand McDonalds offer shrimps sandwiches because its their traditional food over there, you cant make consumers in Egypt adopt seafood sandwiches from McDonalds because its not their traditional food over here. Feelings McDonalds are doing their best to provide excitement and fun for their customers, McDonalds TV. Ads are very funny, during the half time of the matches; TV ads appear so viewers are encouraged to buy meals while they are watching the match. If there is a big match between Egypt and another country McDonalds designs the place with Egyptian flags, and they have artists for people who would like to draw on their faces. Judgments according to what we have mentioned above, customers are happy because we try to meet their need in every possible way, and solve any problem they face with our food or place. McDonalds Is a credible brand because its a very strong competitor all over the world, its the second best competitor in fast food businesses after KFC. Resonance There is a strong relationship with the employees and the customers, employees are always friendly and smiling to customers so that they can make them feel welcome, and they always try to make them comfortable as much as they can. How is Qualitative research being used? Qualitative research is being used to know how consumers see our products (tastes, freshness, new products, and etc.) Service (delivery service, employees relation, and place.) How is quantitative research being used? It provides assistance to know the quantity of combos needed to be increased daily, weekly, and monthly. It also identify what type of products are consumer demanding, the sandwich double big tasty was created using the quantitative research. How do use Advertising to strengthen McDonalds brand? McDonalds advertise mostly on television using simple and funny ads which will attract customers to buy their products. They used to advertise on radio too. McDonalds uses FP7 which is the advertising agency to help them, FP7 is working with McDonalds since 15 years ago, they helped them create the delivery TV ad, and other comedy ads. Off course McDonalds sponsors Egyptian football teams such as: Ghazl el mahala El gaish El masry All of this will help improve the advertising.

Macbeth: Contrasts Of Nature :: essays research papers

Macbeth: Contrasts of Nature Georganne Hampton In the play, Macbeth, Shakespeare uses contrasts of nature in various ways. He consistently shows us that Macbeth and his wife's actions go against nature. The first lines of the play are a condensed version of the unnaturalness of things to come. "In thunder, lightning or in rain?" ( I, i, 2). In nature, thunder, lightening and rain occur together, but Shakespeare's use of the word "or" infers the unnatural occurrence of one without the others. "When battles lost and won" ( I, i, 4), is also not a natural occurrence. Battles are either lost or won. Shakespeare is implying the future opposites of nature in the forthcoming play. "Fair is foul, and foul is fair" (I, i, 11), further shows the use of inversions and paradoxs in nature that Shakespeare will use throughout the play. One of the main controversies of nature for the reader is that in spite of Macbeth's evil deeds, we still find him likeable. We see him in the same way that the King does when he welcomes him by saying, "O valiant cousin! Worthy gentleman" (I, ii, 24). We perceive him as valiant, because he is afraid of sacrificing his humanity. "My thought, whose murder yet is but fantasticle. / Shakes so my single state of man that function / Is smothered in surmise and nothing is / But what is not" (I, iii, 139-41). Macbeth has doubts about the predictions of the witches. He knows that it could be a trick and his misgivings make him seem to be a better person. Another thing that makes Macbeth likeable to the reader is the contrast with his wife. It is clear from her beginning that she is evil. She has reservations about Macbeth not being evil enough. "Yet do I fear thy nature" (I, V, 14). She fears he is too good to do the kind of evil deeds that she is planning. After Macbeth murders the King, he realizes the extent of evil that he has committed, but also realizes that the deed is done and there is nothing that he can do to rectify it. "As they had seen me with these hangman's hands / List'ning their fear. I could not say ‘Amen!' / When they did say ‘God bless us!'" (II, ii, 27-29). The fact that Macbeth is very troubled, and continues his tirade, "Will all great Neptune's ocean wash this blood / Clean from my hand? No, this my hand will rather / the multitudinous seas incarnadine, / Making the green one red" (II, ii, 59-62), evokes compassion for him from the Macbeth: Contrasts Of Nature :: essays research papers Macbeth: Contrasts of Nature Georganne Hampton In the play, Macbeth, Shakespeare uses contrasts of nature in various ways. He consistently shows us that Macbeth and his wife's actions go against nature. The first lines of the play are a condensed version of the unnaturalness of things to come. "In thunder, lightning or in rain?" ( I, i, 2). In nature, thunder, lightening and rain occur together, but Shakespeare's use of the word "or" infers the unnatural occurrence of one without the others. "When battles lost and won" ( I, i, 4), is also not a natural occurrence. Battles are either lost or won. Shakespeare is implying the future opposites of nature in the forthcoming play. "Fair is foul, and foul is fair" (I, i, 11), further shows the use of inversions and paradoxs in nature that Shakespeare will use throughout the play. One of the main controversies of nature for the reader is that in spite of Macbeth's evil deeds, we still find him likeable. We see him in the same way that the King does when he welcomes him by saying, "O valiant cousin! Worthy gentleman" (I, ii, 24). We perceive him as valiant, because he is afraid of sacrificing his humanity. "My thought, whose murder yet is but fantasticle. / Shakes so my single state of man that function / Is smothered in surmise and nothing is / But what is not" (I, iii, 139-41). Macbeth has doubts about the predictions of the witches. He knows that it could be a trick and his misgivings make him seem to be a better person. Another thing that makes Macbeth likeable to the reader is the contrast with his wife. It is clear from her beginning that she is evil. She has reservations about Macbeth not being evil enough. "Yet do I fear thy nature" (I, V, 14). She fears he is too good to do the kind of evil deeds that she is planning. After Macbeth murders the King, he realizes the extent of evil that he has committed, but also realizes that the deed is done and there is nothing that he can do to rectify it. "As they had seen me with these hangman's hands / List'ning their fear. I could not say ‘Amen!' / When they did say ‘God bless us!'" (II, ii, 27-29). The fact that Macbeth is very troubled, and continues his tirade, "Will all great Neptune's ocean wash this blood / Clean from my hand? No, this my hand will rather / the multitudinous seas incarnadine, / Making the green one red" (II, ii, 59-62), evokes compassion for him from the

Computer Dynamics

I. Computer Dynamics Computer Dynamics is a microcomputer software development company that has a 300-computer network. The company is located in three adjacent five-story buildings in an office park, with about 100 computers in each building. The current network is a poorly designed mix of Ethernet and token ring (Ethernet in two buildings and token ring in the other). The networks in all three buildings are heavily overloaded, and the company anticipates significant growth in network traffic. There is currently no network connection among the buildings, but this is one objective in building the new network.Describe the network you would recommend and how it would be configured with the goal of building a new network that will support the company’s needs for the next 3 years with few additional investments. Be sure to include the devices and type of network circuits you would use. You will need to make some assumptions, so be sure to document your assumptions and explain why you have designed the network in this way. Assumptions: The two buildings with Ethernet are wired with at least Cat5e cabling and all wiring is run back to a central closet on each floor to a data switch.To connect the floors in the building a fiber cable is run between the closets to connect them to each other, a chassis based switch with a router module installed, and the local service providers WAN. Rewire the building that has Token Ring to at least Cat5e cabling, Token Ring will not be able to withstand the network load or the anticipated network traffic growth. Install a chassis based switch with router modules installed and fiber ports to connect this building to the newly designed backbone.Chassis switches are robust and scalable; they will survive the demands of the network for the next 3 years. Connect the three building via the chassis switches using fiber from building to building and a dedicated point to point circuit to the service provider’s WAN. This will allo w the three buildings to share resources across the network, communicate with each other through the network, and share applications across the network. Install a DHCP server to issue IP addresses to the computers on the company’s networks so they will recognize that they are a part of the same network.

The Tale of Kieu by Nguyen Du

The Tale of Kieu by Nguyen Du The Tale of Kieu is one of the first Vietnamese books that made me understand the relationship between Vietnamese and Chinese culture. There are several characters in the poem, from whom we can get the main ideas of the author, and set off the image of young Kieu. Through images of the minor characters, the author reveals the essence of the philosophical notion â€Å"virtue† and its peculiarity in Eastern culture, the role it played in the destiny of the poet himself.Advertising We will write a custom essay sample on The Tale of Kieu by Nguyen Du specifically for you for only $16.05 $11/page Learn More The Tale of Kieu is a moral verse. I say this because Kieu and other characters go through what they go through by fate; a situation they have no control over. There are instances through which immorality is illustrated, but beyond this curtain, there are great moral lessons . We are told of Kieu, â€Å"Alive she played the wife to all the world† (Du, 7) .As such the mere presentation of Kieu in a brothel can send the signal that the verse is immoral. But this should not be the motivation for such a harsh conclusion. Virtue The kind of restoration that we eventually encounter points to the fact that this tale is seriously mirrored towards advancing the nature of virtue. This is seen from the inner thoughts of the minor characters. Though Thuc got Kieu through a brothel, he had a yearning of once getting a partner with whom they could marry and finally start a serious family. â€Å"†¦this harlot, after all, knows right from wrong†¦Ã¢â‚¬  (Du, 75).Theirs was a relationship which quickly moved from a casual one to a morally acceptable one. Scholar Ma played a tragic role in the destiny of young girl. In the eastern culture the beauty of tragedy if considered deeper, purer, and truer than the beauty of happiness. From the book we may know if Scholar Ma was not the main cause for Kieu to become a prostitute. Kieuâ₠¬â„¢s renunciation would not be so prominent. Scholar Ma destroyed her personal happiness, but by doing this, her character became more immoral. The very same situation became classic from the point of view of Chinese and Vietnamese literature. Virtue of Kieu was impossible without Scholar Ma. Scholar Ma is an original element of fate and at the same time, an ordinary representative of his social group. Strength and Weakness Thuc’s image includes several issues such as the question of strength and weakness. In fact, paternity plays a great role in the story; Thuc just could not not follow his father because it was impossible from the point of view of Eastern philosophy. Father’s image personifies the idea of social, moral and virtuous responsibilities. For Kieu and Thuc, this fact was the universal truth; still the girl was stronger than her lover and she took responsibility and decided to face the judge. Thuc could not fulfill his obligation to his wife and to Kieu. W hen the judge took pity and ordered their marriage, Thuc was afraid of his first wife and did not reveal his relationships with the girl. Kieu saved faces even in shameful situations, while Thuc fell sacrifice to his passions and weaknesses. Kieu is strong, even in the hours of hardships. Thuc is influenced by her strength when he helps her escape the temple and the threat which his wife corresponds. We are told â€Å"†¦known as Miss Hoan, she wore a great name†¦.† (Du, 79)Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More True virtue serves as an example for others and strengthens them. Virtue plays out in the tale from what Miss Hoan goes through. Though Thuc leaves her and marries Kien, we can easily see how she practically stands her ground as first wife. Through Thuc we see the reflection of squander and plunder as compared to what actually befell Vietnam his torically (Du, 164). Thuc being a thrift spender, â€Å"squandered money with both hands†. Vietnam as a country got squandered by invaders who affected almost every aspect of the country. Though The Tale of Kieu portrays characters as seen, going deeper one sees an embodiment of what ails the society. There are several competing forces and these determine the way things work out. The character, in essence, presents to us how destiny is equally determined by fate.Kim Trong’s ordeal was separation with Kieu, and even reunion of lovers was not so happy. It happened because they were engaged, but their relationships were not full. Of love and friendship they fulfilled both claims – They shared no bed but joys of lute and verse . Their wishes all came true since fate so willed, And of two lovers marriage made two friends. (Du, 165)Advertising We will write a custom essay sample on The Tale of Kieu by Nguyen Du specifically for you for only $16.05 $11/page Learn More Their mutual life is ordeal for Kieu. At the end of life, a human’s soul seeks for truth. Kieu becomes a nun and does not want to defile Kim Throng’s ordeal. She proves that true virtue is renunciation. Conclusion Through the images of the minor characters, the author reveals the essence of virtue and its role in the destiny of people. From what befalls the characters, we can finally see the kind of moral conscience that drives humanity being advanced in the tale. There are several issues which we see getting resolved through reconciliation and reunions. By all these one can only conclude that the characters, through the turmoil that they go through, serve as a medium through which the trouble that humanity goes through in search of virtue is reflected. Kim for instance seeks Kieu’s love for a long time, but Kieu’s refusal to give in quickly initially is motivated by the fear if soiling Kim’s stature. Her sticking to the p reservation of chastity only goes further to reflect the inner yearning for virtue. In essence The Tale of Kieu is a moral verse. Du, Nguyen.  The Tale of Kieu. New Haven: Yale University Press, 1983.

Progressive versus Traditional Methods of Education.

Progressive versus Traditional Methods of Education. Free Online Research Papers The best way to teach children is to let them discover what they love and then help them learn about it. Harry S Truman (from Education Ideology, Winter 2000 issue on progressive education). I believe the problem of progressive methods of education has become one of the most provocative and controversial issues not only in Europe, but in the majority of countries all over the world. Despite that nowadays the education is termed to be â€Å"child-centered† and is eager to meet innovations both in methods of teaching and in the philosophy of contemporary school, there are individuals who ,according to their conservative views on the problem ,are stick to the point that traditional system of education is far superior to the new, progressive one. What is progressive education? During most of the twentieth century, the term progressive education has been used to describe ideas and practices that aim to make schools more effective institutions of a democratic society. In a progressive educational environment, each child is honored and celebrated and the teacher-learner relationship is considered to be extremely important. Progressive education is characterized by a whole-child orientation: cognitive, social, and emotional development of each student are considered the key to students’ educational growth. It seems to me it gives an opportunity to construct their own learning, build their own understanding, and integrate skills, information, and concepts. In progressive education, ethics and morality are explicit parts of a curriculum. The learning atmosphere is characterized by low anxiety and high challenge: students are met where they are and moved towards who they are to be. How does traditional education differ from progressive education? In my mind the main difference between these two educational systems is that traditional education is teacher-centered where the teacher-learner relationship is irrelevant. Each child is treated in the same way and students are assumed to be equally ready to learn the prescribed content. Besides, individual differences are ignored. What is more, students are grouped by their abilities and achievements and learning is prescribed by standardized measures of evaluation. In a traditional educational environment, students compete against each other ;they have few choices of what classes to take and even fewer choices to demonstrate their mastery in a given class. In addition , a general approach to the process of education is different. The supporters of progressive methods want to stick as much as possible to a natural model of teaching. They want to avoid anything they perceive to be artificial, anything imposed on the child. Students should learn as naturally as possible. This means fewer rules, more â€Å"hands-on† experience, less explicit instruction, more learning by inference and discovery in a real-world environment. Students should work at their own pace, and shouldnt be subjected to tests. If to speak about me, I should say I support progressive education. To my mind it has far more opportunities to bring up an all-round personality. As far as I know in 1999 in several schools in Minsk about 500 children were given great autonomy within flexible curricula. In the most extreme schools of this experimental group there were no teachers at all; adults simply acted as facilitators or guides for childrens explorations. After four years in experimental schools these students were compared with a control group of 500 students from conventional schools. By all measures grades, knowledge,honors, leadership, and attitude the experimental students were superior. What I like most about progressive education is that each child is treated as an artist in his or her own way. The job of a good teacher is to find and encourage childrens interests and passions, and then lead them to the necessary craft. The child who is enchanted by the moon will learn the necessary mathematics and physics to become an astronaut. The aspiring journalist with passionate interests and curiosity will learn the craft in order to inform the world. The violinist with Bach in her gut will work endless hours to bring the phrase to life. A child who loves stories and ideas will lust for reading. A child with deep affection for animals and the outdoors will devour ecology, geology, and biology. Many teachers in progressive schools understand this and do it every day. Why not follow them? Research Papers on Progressive versus Traditional Methods of Education.Standardized TestingInfluences of Socio-Economic Status of Married MalesQuebec and CanadaResearch Process Part OneThree Concepts of PsychodynamicHip-Hop is ArtComparison: Letter from Birmingham and CritoGenetic EngineeringRelationship between Media Coverage and Social and19 Century Society: A Deeply Divided Era

Islamic Fasting and Christian Season of Lent Essay

Islamic Fasting and Christian Season of Lent - Essay Example This paper provides a detailed summary of the Christian Lenten season compared to Islam's fasting season. The two religions exhibit similarities and differences in various ways and pose different impacts on the respective religions. Ash Wednesday is the first day that Christians use to mark the period in western Christianity. The main purpose of Ash Wednesday is to remind us that lent is present, and we need to make an effort to acquire a close relationship to God through repenting. This is realization that God truly loves us because he died for us. The cross of ashes on one's forehead represents that Jesus does forgive all sins. Ash Wednesday is also a reminder that all people need God’s help, and it is a symbol that Jesus will help us (Allen 9). The period of Lent begins forty days before Easter and culminates in Easter Sunday. The Sundays are not inclusive in the forty days since God intended them for resting. Christians observe this period of Easter by fasting and repentin g their sins. The church has set this period aside to give Christians a chance to reflect on the sacrifice, life, suffering, death, and resurrection of Christ. Roman Catholics, Anglican, Presbyterian, Lutheran, and Methodist comprise the churches that observe Lent. The Churches of Eastern Orthodox observe the Great Lent during the 40 days that precede Palm Sunday. Their practice of fasting continues during the holy week of Orthodox Easter. The Orthodox churches do not observe Ash Wednesday and their Lent season begins on Clean Monday (Allen 15). During this period, the Christians have an obligation to give up things they do regularly or make themselves righteous by praying frequently and doing meritorious deeds. Giving up meat is a sacrifice that Christians exercise. Fasting should enable Christians to become better people by sacrificing themselves for the benefit of other people. Giving up meats on Fridays is a form of sacrifice that represents the death, suffering, and sacrifice t hat Jesus went through during the time of his persecution (Allen 39). The Stations of the Cross’ are a significant part that Catholics partake in during the Lenten season. This is the practice that commemorates the journey of the death of Jesus. The stages presents all events that took place before the soldiers nailed Jesus to the cross. The steps remind us of the amount of suffering that Jesus endured. The priest reads the fourteen parts or other individuals act them. The Lent season provides us with renewal of hope. It encourages us during hardships and tragic experiences (Allen 51). Lent is a fulfilling season for Catholics since it a person’s relationship with God closer. People consider Lent to be a source of warming in their lives. This is because it is during this period that the relationship between one and God strengthens. The critical part of lent and the basis of the Lenten season is the intrinsic feeling inside a person. This feeling makes one feel scrupulo us about doing an admirable deed. It teaches people to help other without expecting anything in return (Allen 77). The best part of Lenten season is that it enables us to draw closer to God through temporary sacrifice that we make. It gives Christians a chance to balance between cutting themselves off marvellous things and fasting. This season gives us hope that God will guide us during hardships and tragedies. We attain hope of guidance from God through the fact that Jesus resurrected and thus conquered death. The same way, God will assist us conquer tragedies and hardships. The worst part of the Lenten season is that it interferes with ones day to day life activities. People accidentally

DNR Surgical Patients Essay Example | Topics and Well Written Essays - 500 words

DNR Surgical Patients - Essay Example It also discusses the legal and moral implications of anesthesia practice and how these implications eventually affect the decision-making process of both the patient and the attending medical health care team. I can apply the information in this article to my clinical practice because I can use the results revealed by this study in considering options for DNR patients. In my anesthesia practice, I can be more prudent of patient’s needs and of their choices. I would be more interested in explaining to them the different ways in which a DNR order may be carried out. I can apply this information into my practice by becoming more conscious of the options that I explain to patients. Each choice may be different for every patient, and as such, I should treat them as individuals. Even when patients share similar ailments, they may not always make the same choices. Therefore, it is important, as a medical health professional, for me to treat each patient based on his individual circumstances and on the individual choices he is making. I can also apply the information from this article to my clinical practice in the sense that I now have the opportunity to become more patient-centered and m ore evidence-based. In the current medical practice where there are so many available treatments for patients, this article will help emphasize rational and client-centered approaches to treatment. I have learned from this article that it is important for me to note that policies which automatically suspend DNR orders may not always adequately address a patient’s right to self-determination. In these instances, therefore, it is important for me to encourage preoperative review with my patients and with the other members of the health care team. By reviewing the options with the patients, it may be possible for these patients to opt for medical interventions which will make their lives comfortable. I have also learned that my viewpoint as a medical health