The writer can write any suitable topic relating to what he's Essay

Client Relationship Management - Essay Example It will encompass the details of the topic of discussion on how it has been leveraged by the companies to gain the competitive advantage over the others. It will also contain important industrial examples to justify the statements. The client relationship management (CRM) of an organization involves the interaction of company with its customers and other external business partners. The interactions with the clients are mostly conducted in such a manner that it leads to a long-term working relationship with them. CRM has come to the vanguard of organizational practices only since the last ten years (Ed, 2008). The terminology of CRM may be relatively new, but the underlying concept is being used for a relatively long period of time. The business houses have tried out different forms of customer retention techniques to ensure a steady cash flow and gain a strong position in the industry. However, the CRM that is commonly used today is quite different from that of the past practices. Previously, the employees used to keep track of the loyal customers by memorizing their identities and keeping track of their preferences. This process may be effective in maintaining a good relationship with the customers, leading to customers’ retention by increasing the likelihood of the customers’ return. Over time the business market scenario has changed. This is mostly because of the increased competition from newly developed firms and changing demand of customers. Customer or Client Relationship Management becomes quite difficult when the business of the company starts to grow with the increased customer base and increased product portfolio (Buttle, 2008). It then becomes almost impossible for the employees to memorize the identity and preferences of all the customers. Modern client relationship management is mostly technology driven. There are several CRM softwares available for the firms which can be utilized to track the consumers’ behavior and their purchase pattern (Fjermestad, 2006).

Develop a Marxist critique of Mills account of individual liberty Essay

Develop a Marxist critique of Mills account of individual liberty - Essay Example Mill introduces his account on individual liberty by describing the form of liberty present in his arguments. The author becomes clear to the reader by specifying the subject of the essay as that which considers both social and civil liberty. This is for the purpose of creating a succinct understanding of individual liberty as described by the author. Mill considers civilization as a struggle that occurs between a person and a society causing the individual to change behavior in an attempt to fit in the society (Mill 5). The author criticizes the public laws and opinions regarding them as determinants of the actions of individuals instead of the person having power over his own thoughts. Mill objects the idea of public laws and opinions, which affects the well-being of the society. He argues that such laws should only apply in cases where the actions of an individual directly affect the society (Mill 6). The argument of the author is that these laws cause an individual to act against his will. The author does not only argue on the laws but also on the morality of individuals. Mill is critical about the notion of public on the behavior of individuals; he does not accept the judgments that the public makes and that discriminates a person due to behavioral aspects. He terms such actions and ideas as coerce claiming that their illegitimacy is undesired. Mill’s notion that persons in the society can improve themselves in the absence of laws brings questions on whether the society can be a better place without these laws. His notion makes him regard various societies as a dwelling on an order of value (Mill 6). He sets an example of barbaric societies acting like children in the absence of necessary guidance of their independence. Mill’s expression of liberty is utilitarian rather than based on natural rights as exemplified in metaphysical opinion by Kant (Marx, Engels 40). The second chapter of Mill’s account